Calm produces mindfulness meditation products. These include a digital service offering mindfulness-based guided meditations and Sleep Stories, which are available online and via an app.
Video Calm (company)
History
Calm was founded in 2012 by Michael Acton Smith and Alex Tew. Acton Smith is a serial entrepreneur, whose previous credits include founding the kids entertainment company Mind Candy and creating the global kids phenomenon Moshi Monsters. Tew successfully launched his first start-up: The Million Dollar Homepage in 2005 and the site gained global attention. Tew later joined forces with Acton Smith to develop their idea of bringing meditation to the world by using the power of the Internet. The pair together launched Calm in 2012.
Backed by $1.5M in angel investments, Calm is run by a small team, with headquarters in San Francisco.
The mobile app has now had 18 million downloads.
Maps Calm (company)
Product
Calm produces mindfulness meditation products, which are accessible to users through various channels: the company's website, Calm.com; a bestselling book; and its primary product, a mindfulness meditation app, available on both iPhone and Android platforms.
The app features both meditation tools and sleep aids. Using the meditation area of Calm, users can pick from a quick breathing exercise, a unique daily meditation that teaches a new mindfulness concept, a variety of multi-day programs targeting specific issues or goals, as well as unguided and guided meditation sessions.
The "Sleep" area of the app gives users access to a new audio feature called Sleep Stories - bedtime stories for grown-ups. On December 1, 2016, Calm launched an initial range of 23 different sleep-inducing tales, mixing soothing words, music and sound-effects, with the aim of helping adult listeners to wind down and drift off into a deep and natural sleep.
Most of the Sleep Stories range in length from 20 to 30 minutes and in kind from non-fiction nature essays describing natural wonders to an extract from Shakespeare's A Midsummer Night's Dream. They include both original stories, devised by mindfulness experts, and slow-tempo retellings for adults of such classic children's tales as The Ugly Duckling by Hans Christian Andersen.
One non-fiction Sleep Story features the voice of Ben Stein who played the droning Economics teacher in the '80s teen movie, Ferris Bueller's Day Off. Stein reads an excerpt from the classic 18th century economics text, The Wealth of Nations by the Scottish economist Adam Smith.
To access all the features Calm has on offer requires a subscription. Subscriptions are available on a monthly, yearly or lifetime basis.
Publications
A book written by Calm co-founder Michael Acton Smith and published by Penguin.
- Calm: Calm the Mind. Change the World (2015), a guide to 21st-century mindfulness. The book teaches simple mindfulness tools, tricks, and habits to enable readers to work with the demands of a busy life.
Media Attention
Calm has received wide media coverage, including by The New York Times, The Times, The Daily Mail/Mail Online, The Guardian, Lifehacker, Time, Techcrunch, Mashable, The Daily Dot, The Huffington Post, The Daily Telegraph/Telegraph.co.uk, and Sleep Review: The Journal for Sleep Specialists.
See also
- Mindfulness
- Baa Baa Land (film)
References
Source of article : Wikipedia
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